Top > Society > Issues > Business > Advertising > Insider Perspectives

» The Advertising Graveyard - Gallery of controversial advertisements which clients declined to run.

» Brand personality - A relationship with a brand can be like a relationship with another person.

» Give your brand in marriage - For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.

» Propagandium.com - a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].

» The power of hype - Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing. (November 1, 1999)

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