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Top > Computers > Software > Internet > Site Management > Log Analysis > Articles
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» Drilling Down - Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
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» Log Analysis - Info aimed at detecting intrusions, but also good general "analysis" tips.
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» LOGML - Log Markup Language - Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.
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» The Mirror Conspiracy or HTTP Logs - An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.
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» Why Webstats are Meaningless - Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
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» XML.com: What Is Web Analytics - Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.
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» Vital Web Stats — And More - Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst. (August 26, 2002)
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» Web Site Checkup - Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek. (August 26, 2002)
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» Web Analysis Tools in Transition - With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die. (August 13, 2002)
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» Web Analytics Move Across the Enterprise - The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies. (August 17, 2001)
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» Drilling Down the Customer - By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings. (September 23, 1999)
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» IAB: Metrics and Methodology - The IAB Media Measurement Task Force provides the standards the net uses for measurement. (September 15, 1997)
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The content of this directory is based on the Open Directory and may have been modified by clixShare
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